What Are Backlinks?In Plain & Simple Language
What are backlinks and why are they so important? By the time you've read this page, all will be clear, and you'll also understand the terms 'hyperlinks' 'one-way links', 'reciprocal links' and 'inbound links'.
Links are a big deal. A very big deal. What's all the fuss about? When you google any phrase, the page that appears with a list of websites is a search engine results page (or SERP for short). The Internet is an extremely competitive place. Everyone who runs a website has one aim: to be the site that appears at the top of the first SERP for their topic. So if you google "debt relief" for example, the first result on page one (under the adverts, but they don't count here) is Wikipedia. How does google decide which site to put at the top spot in their results pages? They try to work out which is the most popular, the thinking being "If it's the most popular, it must be the best." One of the most important ways that search engines like google decide which are the most popular sites is by counting how many backlinks that site has. Google and co love backlinks because if you link to another site it's like a recommendation, like saying: "This website has something I want you to see - follow this link". If you are still asking yourself 'What are backlinks worth?',the short answer is GOLD DUST...think champagne versus flat, warm beer! Everybody with a website wants backlinks, and not just a few. Hundreds and sometimes even thousands (depending on how many backlinks competitive sites have). Return from What Are Backlinks to Internet Articles
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