Real Practical Help & Advice
Are you looking for help with websites writing? Look no further.
Successful and effective web copy is not a black art, but so many people get it wrong. Stand head and shoulders above the crowd with these easy-to-follow guidelines...
Tip #1 Keyword Research. There is no point in writing about a topic that nobody is googling - so make sure your words of wisdom are in demand.
For example, I could have called this page 'Website Writing' - and indeed it would have sounded better than the plural websites - but my keyword research tells me the ratio of demand and supply is much better with the title I chose.
There are lots of keyword tools out there, but a good place to start is with Google's free tool.
Tip #2 Define your target reader. Be really specific here - don't say for example 'Middle-income women in their 30's with 2 children' - instead imagine one of these visitors to your site, and give them a name.
|Lucy, aged 34 - married with a 4-year-old and a 6-month-old baby. She works part-time as a nurse, and her joint household income is £40,000. She wants to save money on her mortgage and household spending, but often gets confused and stressed by the calculations. She struggles with ideas like 'compound interest'. Her main aim is to... |
Now whenever you write any website content, write it to Lucy. This will make your writing come alive and be more personal.
Tip #3 300 - 500 words per page. Your visitors as well as the search engines want lots of content, so give it to them! There is little point going beyond this length - you may as well continue on another page, which gives your site more authority. And speaking of which...
Tip #4 The more pages the better - up to a point. Bigger websites tend to have more credibility (although this is a generalisation) and create more links. Internal links are not as valuable as backlinks, but they still help.
However, don't go crazy building page after page. Depending on your niche, your offline marketing etc, you could find that you need to spend a lot of time marketing your site, which takes time. There is no point in having a huge comprehensive Wiki of a website if nobody is dropping by to read any of it.